I could now explain the science behind it at this point, but really you want to know what happens when a group of grown men and women get a bit pissed and start sniffing T-shirts don’t you?
A match will be made if one client likes the scent of another and the olfactory attraction is mutual.
In other words, if "Client 55" likes "Client 69" and vice versa, put a heart around it, Brain said.
The idea is based on the science of pheromones, the chemical signals that creatures from gerbils to giraffes send out to entice mates.
If two participants like the smell of each other, Smell Dating will give them the other's contact information. Explaining their decision to build a dating service on unwashed t-shirts, Smell Dating say on their website: "Unlike sight and sound, smell is interpreted first in terms of memory and emotion before being mapped to language." The site says: "The internet has replaced fleshy experience with flat apparitions, avatars and painstakingly curated profile pics.
Smell Dating closes digital distance by restoring your molecular intuition.